Anthony Pisapia

Without the ears you don’t get the hearts.  Without the hearts you don’t get the wallets.  So we focus on ears first, then hearts, then money.  First things first.

Social Media will get you small amounts of dollars if you view it as a fundraising mechanism.  Small amounts, compounded, get to be big amounts on a global scale.

The true value, however, is in the audience.  My experience is in building and leveraging the audience.   My experience is in taking that audience and finding the true believers within it.

Think of social media in the same way you would have thought about direct mail a few years ago.  Instead of the post office delivering the message, it’s facebook and twitter delivering the message.

The problem is, without the ears you don’t get the hearts.  Without the hearts you don’t get the wallets.  So we focus on ears first, then hearts, then money.  First things first.